Social Media Analytics Market Scenario:
Market Research Future (MRFR) Announces the Publication of its Half Cooked Research Report – Social Media Analytics Market Research Report- Forecast 2017-2023.
Social Media analytics market is estimated to exhibit high growth potential during the forecast period owing to increasing popularity of data analytics and rapid growth in the use of smartphones and digital platforms. Major driving factor in the growth of social media analytics market is the increasing user base on social media platform. Increasing adoption of cloud services and solutions is another reason responsible for driving the growth of social media analytics market.
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Major Key players:
Market Research Future (MRFR) recognizes the following companies as the key players in the Social Media analytics market – SAS Institute (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), Salesforce.com (U.S), GoodData (U.S), HootSuite Media (U.S), Tableau Software (U.S), NetBase Solutions (U.S), among others.
Social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical. The type segment is classified into solution and service segments. The service segment is further bifurcated into support and maintenance, consulting service, training and education. Social media analytics has become a necessity in order to improve operational performance and decision outcomes.
The organization size is classified into large enterprises and small and medium enterprises. Out of these, the small and medium enterprises is expected to grow at the highest CAGR owing to the rapid adoption of social media analytics services in small and medium enterprises. This is owing to the increasing adoption of cloud based solutions and services.
Table Of Contents
1.2 Scope Of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Network Device Software
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
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List Of Tables
Table 1 Social Media Analytics Market, By Type
Table 2 Social Media Analytics Market, By Deployment
Table 3 Social Media Analytics Market, By Organization Size
Table 4 Social Media Analytics Market, By Application
Table 5 Social Media Analytics Market, By Vertical
List Of Figures
Figure 1 Research Type
Figure 2 Social Media Analytics Market, By Type (%)
Figure 3 Social Media Analytics Market, By Deployment (%)
Figure 4 Social Media Analytics Market, By Organization Size (%)
Figure 5 Social Media Analytics Market, By Application (%)
Figure 6 Social Media Analytics Market, By Vertical (%)
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