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Smokeless alternatives to add considerable impetus to smokeless tobacco market growth

Smokeless tobacco market has been thriving as more than 40 types of smokeless tobacco products are consumed by nearly 300 million people around the world. The use of smokeless tobacco is much more prevalent South Asia than other parts of the world but the social acceptance of the habit and sheer population of the region have been driving the growth of the smokeless tobacco industry in the region. The use of smokeless tobacco has been banned in the EU except for in Sweden. Swedish Match, the company that produces snus, a smokeless dipping tobacco has witnessed sales surpass that of cigarettes. Research has shown that the use of snus can have lesser negative health repercussion than smoking cigarettes. Increasing use of products like snus all over the world would also augment smokeless tobacco market growth over 2017-2023.

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The smokeless tobacco market is segmented on the basis of type, form, and route.

Type-wise segmentation of dipping tobacco, chewing tobacco and dissolvable tobacco. Chewing tobacco has been known to hold the largest share in the smokeless tobacco market due to the immense popularity of the product in not only countries with large smoking populations but also the greater cultural acceptance of the product. Therefore, chewing tobacco market is expected to witness a 4.30% CAGR over 2017-2023 and exceed a market size of USD 9.96 billion by 2023. However, the relative safe nature of dipping tobaccos like snus, moist snuff and dry snuff will augment market growth of dipping tobacco as well.

By form, smokeless tobacco market segmentation includes moist and dry form. Dry smokeless tobacco category holds a dominant share of the market and is expected to retain its leading position over 2017-2023 and record a CAGR of 4.46% over the forecast period.

By route of administration, smokeless tobacco market is segmented as oral and nasal. Oral intake of different kinds of smokeless tobacco is the most popular and therefore the oral segment is anticipated to hold its dominant position in the market over 2017-2023, registering a CAGR of 4.52% during the forecast period.

Regional Analysis:

Smokeless tobacco market is segmented into Asia Pacific, North America, Europe and Rest of the World.

Asia Pacific region is expected to hold a dominant regional position in the due to the expansive use of different types of smokeless tobaccos in the region. China and India are known to be the homes to some of the largest tobacco using population in the world. China has 300.8 million tobacco users, followed by India with 274.9 million users. India has the largest population of smokeless tobacco users of 205.9 million. India and Bangladesh witness high rates of smokeless tobacco use, with these two countries accounting for 94% of the smokeless tobacco users. Just over 25% of Indians use smokeless tobacco. Bangladesh surpasses India in smokeless tobacco usage with a 27.9% usage and the highest rate among women. Asia Pacific is estimated to reach to USD 12.27 billion by the end of 2023 with a CAGR of 4.55% during the forecast period of 2017-2023.

Though smokeless tobacco has lower popularity in many European and North American countries, smokeless tobaccos are viewed as desirable alternatives to cigarettes. Some smokeless tobaccos such as snus has also been found to be much less harmful than cigarettes and is a better option for people who are struggling to quit tobaccos usage. Recently the U.S. FDA approved the marketing of snus as a less harmful alternative for tobacco use. Health conscious consumers who are looking to move away from smoking cigarettes are seeking alternate nicotine sources, thus adding considerable impetus to smokeless tobacco market.

Competitive Overview:

Some of the most companies in the smokeless tobacco industry that hold a considerable portion of the market share include, British American Tobacco PLC, Swedish Match AB, Altria Group, Inc., Dharampal Satyapal Limited, MacBaren Tobacco Company A/S, Japan Tobacco, Inc., Imperial Brands PLC, Swisher International Group, Inc. etc.

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Industry News:

Big Tobacco just unveiled a new strategy to stay big: Merge.

Altria and Philip Morris International said they have been in talks to reunite as smokers worldwide increasingly ditch the habit.

The two Marlboro makers — which split more than a decade ago, with Altria taking the home territory and Philip Morris taking overseas — confirmed on Tuesday that they’re in talks to recombine in an all-stock, $200 billion-plus deal.

Still, some industry watchers said the merger could give Altria and Philip Morris a boost as e-cigarettes increasingly lure nicotine fiends away from combustible smokes.

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