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Impact of COVID-19 Outbreak on English Language Training (ELT) Market 2020

Global English Language Training (ELT) Industry

Important Facts

A collective effort of the Eaquals, National Geographic Learning, USA, and the University of Cape Town brought about one of the primary large-scale professional development events for English Language Training in South Africa. About 70 teachers attended the ELT educational conference for delivering professional development sessions at the University of Cape Town, where the subject was ‘disrupting conventional Views in ELT: a comprehensive strategy of teaching the English language in South Africa’.

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One of the primary factors supporting the ELT market growth is the adoption of English as a global language, as it is being spoken by nearly 60% of the global population. Moreover, English is also regarded as a common communication language in various government operations. Furthermore, in order to operate in the international markets, a large number of officials and business professionals are striving to learn the English language as English is the most dominant language in this space. Therefore, there will be an increased demand for English learning training for business purposes and professional use.

Factors like digitization of education have considerably contributed to the growth in digital learning platforms offering English language training. Pupils can either opt for English language learning programs or can enrol for discussion programs. Research suggests that a majority of the digital English language learning platforms are based on advanced technologies like Artificial intelligence and machine learning. Integration of artificial intelligence helps in the development of customised or tailor-made English learning solutions that further assist in efficiently tracking tuition progress. AI-based learning tools are beneficial in data assimilation from various sources and designing customized content.


ELT, precisely known as English Language Teaching refers to the set of activities and enterprise of teaching the English language to non-native speakers. Most of the people hold an opinion that English learning will become an essential requirement in the forthcoming years. Professionals across the world believe that the English language is crucial for building a relationship on international platforms. Experts indicate that the English language is important for comprehending specialist terminologies while most of the organizations are willing to seek professionals with excellent English language skills while hiring.

Regional Analysis

The Asia Pacific region is expected to dominate the global ELT market followed by the US and Europe respectively. There is a constantly growing demand for advanced ELT solutions in different countries of Asia Pacific that demand will have to be met either domestically through private education providers or via Transnational Education (foreign qualifications delivered locally). This factor supports the growth of private English Language training organisations. The United States is expected to register a substantial growth rate during the forecast period owing to the factors like increased awareness regarding advanced technologies and high availability of expert English Language tutors.

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