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Flavored Milk Market Driven by Growing Demand for Healthy Beverages

Growing Urban Consumer Demographic Drives Flavored Milk Market

The global flavored milk market is profiled in detail in the new report from Market Research Future (MRFR). The historical growth trajectory of the global flavored milk market is profiled in the report to understand the key markers indicating the key turning points for the market. Major drivers and restraints affecting the global flavored milk market are also profiled in the report to provide readers with a clear overview of the factors expected to make a difference in the market over the forecast period. Leading players in the global flavored milk market are also profiled in the report to provide readers with a clear picture of the competitive landscape of the market.

The growing demand for healthy beverages is likely to be the key driver for the global flavored milk market. Due to the increasingly hectic lifestyles of urban consumers, the demand for packaged beverages has grown at a rapid growth rate over the last few years. This has resulted in a growing demand for healthy drinks, as consumers in urban areas are often well-informed as to the caloric and other nutritive content of various beverages. The growing demand from this demographic for flavored milk is likely to be a major driver for the global flavored milk market over the forecast period.

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Growing innovation to produce a wide range of flavors is also likely to be a key driver for the global flavored milk market over the forecast period. An increasing number of major beverage manufacturers are venturing into the flavored milk market due to the growing commercial potential of the market. This has led to the development of advanced production processes as well as new flavors that can appeal to the palate of the increasingly cosmopolitan consumer demographic of flavored milk. The increasing presence of international beverage manufacturers such as Coca-Cola is likely to be a major driver for the global flavored milk market, as these manufacturers already have established distribution channels that can help get the product out to a diverse range of consumers.

Competitive Analysis:

Leading players in the global flavored milk market include Nestle SA, Arla Foods Amba, Bright Food (Group) Co. Ltd., Dean Foods Company, Grupo Lala S.A.B. de C.V., Amul Industries Pvt. Ltd., Koninklijke FrieslandCampina NV, Dairy Farmers of America Inc., Associated Milk Producers Inc., and Danone.

In February 2016, Coca-Cola India launched a new flavored milk brand called VIO. The new brand further extends Coca-Cola’s presence in the beverage market in India and is likely to lead to steady growth of the country’s flavored milk market over the forecast period.

Segmentation:

The global flavored milk market is segmented on the basis of flavor, packaging material, distribution channel, and region.

On the basis of flavor, the global flavored milk market is segmented into chocolate, vanilla, strawberry, butterscotch, and others. The chocolate segment is likely to lead the global market over the forecast period due to the widespread popularity of chocolate flavored milk. Vanilla is also likely to be a widely popular flavor in flavored milk products in the coming years.

On the basis of packaging material, the global flavored milk market is segmented into glass, metal, plastic, paper, and others. Plastic, followed by metal, dominate the global flavored milk market due to the relative ease of transporting and storing plastic or metal containers rather than glass or paper containers, which can break or tear easily.

By distribution channel, the global flavored milk market is segmented into store-based distribution and non-store-based distribution. The store-based distribution segment is dominating the global flavored milk market due to the ease of storing and distributing multiple brands of flavored milk under one roof.

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Regional Analysis:

Asia Pacific is likely to be the dominant regional market for flavored milk products over the forecast period due to the growing demand for milk-based beverages in emerging countries such as China, India, and Indonesia. The growing dairy industry in India and China is also a major driver for the flavored milk market in Asia Pacific and is likely to steadily complement the flavored milk market in the region over the forecast period. The increasing presence of global beverage industry giants such as Coca-Cola in Asia Pacific is also likely to be a major driver for the flavored milk market in Asia Pacific over the forecast period.

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